Small Actions, Meaningful Impact: Evans Consulting Puts Service into Action with MSP
What can a tube of ChapStick represent?
For My Sister’s Place and our partners at Evans Consulting, it can be a discreet way to put potentially life-saving information directly into the hands of a survivor.
It can also represent something bigger: how a longtime outreach initiative can evolve to reach more people and how a community partner can help bring that evolution to life.
A Partnership Rooted in Service
For Evans Consulting, supporting My Sister’s Place connects directly to one of the company’s core values: service.
“CSR at Evans comes down to our core value of service – helping build healthy communities where people can thrive. One of our two focus areas is the wellbeing of women, children, and families in need, and MSP sits right at the center of that. The relationship started with our own employees: years ago, during Domestic Violence Awareness Month, they helped choose MSP as an organization worth supporting, and it’s kept growing ever since.”
Over the years, that relationship has created opportunities for Evans employees to engage directly with MSP’s mission. Most recently, their team helped MSP expand one of our most unique community outreach initiatives.
From Lipstick to ChapStick: Expanding Access to Safety
For years, MSP’s Lipstick Project transformed an everyday item into a discreet safety resource. Carefully folded safety plans were tucked inside tubes of lipstick, allowing important information about domestic violence and available resources to be shared without immediately drawing attention and easily concealed for when a survivor has the time and ability to respond.
But we also recognized an opportunity to make the project more universal.
Domestic violence can impact anyone. By expanding the project from lipstick to ChapStick, MSP could use an everyday item that may feel relevant and accessible to an even broader range of community members, including younger people.
When MSP was ready to try the ChapStick Project for the first time, Evans Consulting stepped up to help make it happen.
Their employees helped assemble the first ChapStick safety resources, transforming an idea for more expansive outreach into something tangible that could be distributed throughout the community.
For Evans, the project reflects an important understanding of what safety can look like:
“Safety, to us, means help that doesn’t have to announce itself.”
They continued:
Evans has since supported the project more than once—first alongside MSP and, most recently, by bringing the volunteer activity directly to their own workplace.
Turning Values Into Action
The ChapStick Project also represents what strong community partnerships can make possible.
Corporate support can provide critical resources for organizations like MSP, but partnership can extend beyond financial contributions. It can give employees a tangible way to participate in a mission, learn more about domestic violence, and use their time to help make resources more accessible to survivors and the broader community.
As the Evans team shared:
“That’s really what this partnership makes possible for us: turning CSR from something we talk about into something our employees can do with their hands, alongside an organization that’s already doing the hard work every day.”
For MSP, the evolution from lipstick to ChapStick is a reminder that our outreach must continue to evolve alongside the communities we serve. Domestic violence does not affect only one type of person, and access to information and support should reflect the breadth of survivors and communities who may need it.
We are deeply grateful to Evans Consulting and its employees for helping bring the ChapStick Project to life and for continuing to find meaningful ways to put service into action alongside MSP, survivors, and our community.
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